Columbus, MS -- June 8, 2004

Sweet Peppers Deli Franchise Systems announces the opening of a franchise Memphis, TN. The restaurant is the second franchise sold by north Mississippi-based Sweet Peppers Deli Franchise Systems, LLC, and the first in Tennessee. It was purchased by John Godwin, and Adam Paxton of Tupelo, Miss., and officially opened in late April.

"This is the first Sweet Peppers Deli to locate in a more urban market, and we are very excited about introducing it to the community," said William Stine, Regional Manager for the Memphis franchise-owners.

Sweet Peppers Deli features a menu of salads, soups, signature sandwiches, panini (Italian pressed sandwiches), and wraps presented in a unique atmosphere including neon signs, glass garage doors, and outdoor eating areas. The restaurant concept was created in 1997 by north Mississippi restaurateurs John, Bernard and Myrrl Bean and Robin Fant. Three successful company-owned delis in Columbus, Starkville and Tupelo, Miss. provided the prototypes for franchising the concept in other markets. The first franchise opened in Hattiesburg, Miss. in January.

Sweet Peppers Deli Franchise Systems represents over 20 years in the food service industry, with six other successful restaurants among their partners. The popularity of the company-owned delis prompted the group to consider franchising. The restaurant's potential was confirmed by independent consultants who placed Sweet Peppers Deli in the fastest growing restaurant category in the country - fast casual.

With a price range that falls between fast food & traditional casual restaurants like Applebee's and Chili's, the cost for a fast-casual meal is very appealing to customers. Also, with more Americans eating out, consumers are looking for dining options that offer the convenience of fast food with some of the service aspects found in casual concepts. Fast-casual provides the best of both. Sweet Peppers Deli offers a blend of counter and table service. Diners order from menu chalkboards at the front counter, but receive full service from a wait staff once they are seated. The result is a casual dining experience at a faster pace.